Personal Brand Identity
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Gimzeeno
Who wouldnʼt want to have a personal brand as a designer? Since I went to OCAD University, Iʼve always wanted to have my cool brand. Thinking about how to make one, eventually, it came to my mind that using my birth constellation would be a nice and fun way to start.
HOROSCOPE
My birth constellation sign is Pisces. It is widely known that people born under the Pisces sign are creative, gentle, and intuitive. On the other hand, they can be stubborn and overly emotional at times.
MOOD BOARD, COLOURS, TYPOGRAPHY
Looking at the Pisces traits, I decided to grab some of the attributes for my brand. For example, using sea green (spirit colour) as a primary colour and moonstone (lucky gem) as a secondary colour. Then I added some adjectives that fit my personality into a mood board to visualize how my brand should look like.
LOGO MAKING
I chose my name as a basis for the logo and tweaked the name to make it more personal.
KIMJINHO TO GIMZEENO
My name is Jinho Kim. Because you write and read oneʼs last name followed by the first name in Korea, my name can be read as Kimjinho where 김 (Kim) is the last name and 진호 (Jinho) is the first name. Since my friends like to call me Gimzeeno (as it sounds pretty similar to my name) in a friendlier way I decided to use it for my brand name.
THE “Z” AND “ㅈ”
Since the character Z and ㅈ sound pretty similar and look alike, I switched the Z with ㅈ to make my logo a little more unique and portray my identity not only in English but also in the hint of Korean.
FINAL LOGO
I wanted to make my logo look modern and futuristic. The final result is a simple yet delicate logotype with a pixel-perfect geometric finish.
LOGO VARIATIONS
Here I explored the various applications of my logo with colours that I set as brand colours and came up with a pattern using a fish symbol.
